Embellence Group as an investment

Favourable growth and high profitability

During the years 2020–2022, Embellence Group's net sales increased by 30 percent and amounted to SEK 740 million at the end of 2023. During the same year, the adjusted EBITA margin has remained stable at around 13-15 percent.

Strong brands

Operations at Embellence Group are based on a portfolio of strong brands, all with a premium or luxury position in their respective niches. The common denominator is that consumers, architects and interior designers all over the world consider these brands relevant. Investments are continuously made in the portfolio, with a focus on premium design, high-quality products, online and offline inspiration, and a high level of service.

Successful focus on premium

By continuously investing in marketing, innovation and design – combined with acquisitions of international brands – the share of total sales attributable to premium has gradually increased in recent years. Compared with other segments, the premium segment shows higher growth and higher gross profit margins.

Extensive design archive

Embellence’s combined design archive consists of around 10,000 designs from different eras and representing different styles. Overall, this offers good opportunities to remain relevant throughout different cycles and trend shifts. The archive includes both proprietary designs and in-licensed designs created by external designers.

Broader range

The extensive design archive enables expansion into other segments of the interior decoration market, including textiles, cushions, blankets and trays. All brands have commenced work in this area that will continue.

Geographic expansion and growing share of international sales

Embellence’s brands are sold in more than 90 countries. The company has been working actively to increase the share of international sales for some time. In 2023, Europe and Rest of World accounted for 61% of net sales.

Well-invested production facilities

The company’s largest production facilities are located in Borås, Sweden and Cervia, Italy. The facility in Borås has been upgraded in recent years by investing in more efficient flows and better conditions for digital printing. The facility in Cervia became operational in summer 2021 and is state-of-the-art in terms of efficiency and productivity.